I have not included all questions here - just wanted overall highlights from a high-level overview of concepts and directions we should take

1. Which logo should we keep, or should we go with a new one?

OPTIONS:

A

B

C

RESULTS:

2. Which of the following concepts do you believe is the most important for the visual direction of the brand?

• Personality / Humor (within reason)
• Sleekness (e.g. channeling a 'financial' look)
• Relatability (e.g. visually approachable to newbies and the largely DeFi uninformed)
• Uniqueness of visuals compared to other DEXes